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About TLS 'Tools' Surf Products

TLS 'Tools' is one of the original and best-selling surf accessory brands in Japan. Designed by Surfers for Surfers. All products are made with typical Japanese attention to quality and designed offering a range of innovative and novel surf hardware solutions.


TLS 'Tools' History

TLS 'Tools' Surf Products began in Japan in 1995 being one of the original and best-selling surf accessories brands in Japan. TLS has grown to be a core surf brand with a diverse and innovative product range, while celebrating all aspects of beach culture and lifestyle everyone loves.

TLS was born in Shonan, Japan’s surf culture capital, by founder Satoshi Sekino, a former pro surfer on the world tour, Japan’s '91 Grand National Champion (JPSA) and one of Japan’s biggest surf industry supporters and leaders and well-respected businessman.

Along with an extensive heritage in surfing, the spirit of TLS encompasses the commitment and pursuit of Japanese design and functionality for all our beach and surf life needs.

Satoshi overseas all product development and design with his surf team riders and aspects from other innovative industries and leaders, to bring premium quality functional surf hardware to your surf life.

 “I founded TLS to create new products for a better surfing experience and to support our surfing culture, here in Japan, and the rest of the world. I aim to contribute to our current and future generations, with of all things surf.”   

Satoshi Sekino


TLS 'Tools' Australia & New Zealand

TLS was launched in Australia 2008 starting with a limited range of unique hardware to gain initial feedback from retailers and the surfing public. The feedback received was so positive that 2010 the decision was a no brainer to make more of TLS 'Tools' range available for all level of surfers in Australia.

Fast forward to 2021 and we see the ever-growing TLS Australia & New Zealand now being run by a couple in Lennox Head, NSW. Located 15 minutes south of Byron Bay, Lennox Head is where you will find some of the best surf spots in Australia.

Directors Sarah and James are the fresh faces and will assist you with anything TLS related in Australia and New Zealand. Both Sarah and James are passionate about what they do and are super excited for the future of TLS here in Australia!

“The quality of the workmanship and attention to detail is what initially captured our interest in Tools Surf Products and was a crucial factor in our decision to take on this venture. We can see the potential of TLS products and are excited about the future of the product in the Australian and New Zealand market and will be working hard to promote the product to achieve the brand recognition it so deserves.”


The cutting-edge quality and innovation of TLS products makes the brand stand-alone from other products in the market today.